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Dynamic e-mail marketing content revealing various items to different subscribersPredictive recommendations suggesting products before clients searchAutomated campaigns set off by particular behavioral signalsReal-time budget allowance to the best-performing innovative and audiencesThe structure needs robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quick: brand name awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, outshining typical project norms.
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