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Dynamic email marketing material showing various products to various subscribersPredictive suggestions suggesting items before consumers searchAutomated campaigns set off by particular behavioral signalsReal-time spending plan allotment to the best-performing creative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up fast: brand awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, outperforming common project standards.
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